CAROL CATE

h. (212) 875-0646 c.(917) 496-0196 carol@woopig.com website: www.woopig.com
Marketing & Events Portfolio

Summary
Event, Marketing and Promotions expert with over 17 years experience in US and International TV market. Expertise includes creative directing, project management and mentoring junior staff; a highly motivational, organized and inclusive manager. Recognized for ability to develop and manage creative teams and projects.

Food Network I Cooking Channel............................................................................................................ ...................................2008 - Present
Event & Creative Consultant – Consumer Marketing & Ad Sales Marketing

Ad Sales Marketing

  • Oversee the Ad Sales experience at the Cooking Channel ice cream truck marketing tour.
  • Supported Food Network Ad Sales teams by developing creative and sponsorship opportunities for advertisers to drive upfront deals and incremental ad buys.
  • Managed all aspects of Ad Sales VIP client events at the 2008 and 2009 Food Network NYC and 2009 South Beach Wine & Food Festivals including; developing creative, organizing events and overseeing the budget and production schedules.

Consumer Marketing

  • Conceptualized, produced and executed a six week, pop up restaurant and interactive experience in cooperation with the James Beard Foundation and multiple departments within the channels.
    o Created an experience that provided over 20,000 consumers a chance to taste, see and experience the brand in a way most never do.
    o Oversaw operations on a daily basis of programming, budgeting, staffing; promotion, talent coordination and marketing materials.
  • Worked with Consumer Marketing and Business Development teams to research, develop and execute Food Network's presence at live events and food and wine festivals including; Atlantic City Food and Wine Festival, The Guy Fieri Road Show, NYC Wine & Food Festival Grand Tasting events and the Gaylord Food and Wine Festival
    o Managed relationships with and acted as primary point of contact for event partners during all phases of production.
    o Collaborated across departments to ensure clarity and communication with regards to events and festival participation.

Oxygen Media .......................................................................................................................................................................... .. 2004 - 2011
Freelance Production Management – Creative Services (Nov. 2010 – Mar. 2011)

  • Oversaw the creative elements and calendar for Oxygen's brand refresh. Managed multiple outside agencies and internal designers' schedules and trafficked the flow of work through the approval process.
  • Partnered with Production Management and Scheduling teams to deliver new creative materials on time and on budget.

Vice President On-Air Promotions

  • Managed On Air promotions department from a project, personnel and financial perspective; hired and mentored 26 staff writer/producers, designers, editors and management team; oversaw $4.5 million annual operating budget, supervised the execution of over 1000 projects each year and creative directed key assignments (upfront, sponsored custom promotions, public affairs and PR projects).
  • Executive producer on channel’s upfront event and creative; Consulting Producer on channel’s pro-social events, The Mentor’s Walk.
  • Represented the On-Air group within the channel and with external clients, vendors, freelancers and industry colleagues. Partnered with Programming and Marketing departments to develop promotional initiatives that articulated the channel’s brand strategy.

MTV Networks ..............................................................................................................................................................................1993 - 2004
Promotions Marketing and Sponsored Events Consultant NICKELODEON (2001-2004)

  • Produced and developed Nickelodeon Public Affair’s Let’s Just Play initiative and events. Wrote/edited creative materials, conceived and executed event production, managed day-to-day relationships with production companies, local and regional governments and marketing partners/sponsors.
  • Directed Nickelodeon Recreation’s sponsored marketing activities for the Blue's Clues Live and Wild & Crazy Kids tours; wrote “live” FORD commercial for national theatrical tour of Blue's Clues Live, produced and sold multi-city mall tours and managed sponsor relationships and approval processes of all creative materials between Nickelodeon and client agencies.
  • Launched the Dora the Explorer mall tour for Nickelodeon Promotions Marketing. Developed budget and production schedule, worked with creative team on creation of exhibit, all collateral materials, and represented the channel with sponsor marketing agencies and event Production Company.

Director of Marketing, Promotions & Events NICKELODEON International (1998-2000)

  • Launched and managed 10 Nickelodeon channels in Asia, Africa, the CIS and the Baltic States. Partnered with team to build channel presence in regions. Executive producer on all promotional and marketing campaigns; oversaw the design and execution of on-and off-air marketing including all sponsored promotions, consumer & corporate events, and ad sales initiatives.
  • Collaborated with the Programming & Creative Directors to develop and present ‘HOW TO NICKELODEON’ training workshops and leave-behind materials for international affiliates.
  • Supervised marketing, and viewer services staff in New York, Singapore and Japan.

Director of Programming & Head of Marketing & Events Nickelodeon Germany (1995-1998)
Manager of Program Planning, Scheduling & Viewer Services

  • Developed and produced on-air events and promotions including; pitching potential sponsors, project development, budgeting, and staffing and art direction of creative materials
  • Directed annual public service campaign. Co-wrote campaign developed and managed budget, hired and trained crews for live events throughout Germany. Worked with local organizations and corporate sponsors to produce and film events in 15 cities.
  • Supervised staff of 11 programming and marketing employees.

Program Planner & Viewer Services Coordinator NICKELODEON (1993-1995)

  • Conceived and initiated first viewer services department at channel.

FREELANCE PRODUCTION EXPERIENCE ................................................................................................................................ ...........2000 - 2001

  • Producer for Afterlife Productions, a Scott Webb project. Produced promos and film shorts for channels such as TNN and Nickelodeon; developed & pitched long form projects wrote treatments, created production budgets, schedules, hired crews and dealt with technical aspects of shoots.
  • Producer, MTV Networks Special Events. Worked with in-house clients, such as Nickelodeon, TVLand, VH1, MTV and TNN to execute channel upfronts, promotional and corporate events.

THEATRICAL WORK .............................................................................................................................................................................1987-1989

Production Manager CREATIVE ARTS TEAM @ New York University

  • Booked and supervised performances and a team of 7 performers in the New York City public schools.
  • Generated production schedules and coordinated all production logistics with venue representatives.

Producers Associate JANE HARMON ASSOCIATES

  • Managed the office for the producers of "DRIVING MISS DAISY", the Off-Broadway play and coordinated the production of two national touring companies.
  • Scouted for and developed original commercial theatrical productions.


EDUCATION:

New York University, MA in Arts Administration
Boston University, BFA in Theatre Production


LANGUAGES:

German (fluent), French (basic comprehension)

AFFILIATIONS:
Board Member, West Side YMCA, New York, New York ........................................................................................................................Current
Recipient of the Volunteer of the Year Award 2010
Recipient of the Volunteer Service Award 2008
Chairperson, annual Touch a Truck fundraising event 2009, 2010, and 2011

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